Friday, August 6, 2010

The Deadly Neurotoxin Nearly EVERYONE Uses Daily

By 1984, three years after its initial approval for use in tabletop sweeteners and dry food, U.S. consumption of aspartame had already reached 6.9 million pounds per year. This number doubled the following year, and continued to climb well into the 90's.

According to statistics published by Forbes Magazine [i] based on Tate & Lyle estimates, aspartame had conquered 55 percent of the artificial sweetener market in 2003. One of the driving factors behind aspartame's market success is the fact that since it is now off patent protection, it's far less expensive than other artificial sweeteners like sucralose (Splenda).

Today, the statistics on the aspartame market are being kept so close to the vest, it has proven to be virtually impossible to find current data on usage, unless you're willing to pay tens of thousands of dollars for a market analysis reports and I felt there were better uses for the money than to purchase the answer to that question.

However, a 2009 FoodNavigator article[ii]cites the current global market for aspartame as being less than 37.5 million pounds and worth $637 million.

According to aspartame.org [iii], diet soda accounts for 70 percent of the aspartame consumed. A 12 ounce can of diet soda contains 180 mg of aspartame, and aspartame users ingest an average of 200 mg per day.

However, it can be quite difficult to calculate just how much you're really ingesting, especially if you consume several types of aspartame-containing foods and beverages. Dosing can vary wildly from product to product. For example, the amount of aspartame will vary from brand to brand, and from flavour to flavour. Some can contain close to twice the amount of aspartame as others, and some contain a combination of aspartame and other artificial sweeteners.

Interestingly, aspartame consumption now seems to have stalled, and there is some indication it may even be on the decline. Perhaps sufficient numbers of people are finally waking up to the unsavory truth about this chemical sweetener. It is my intention to educate you about the truth of this harmful and toxic ingredient and drive sales down even further. I have no ulterior motives other than to warn you so that you can protect your and your family's health, and I sell no competing products.

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